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17 October 2008 Parlec Launches New Website
The US-based specialist in tooling, work-holding, and presetting solutions Parlec Inc. has officially launched its redeveloped website at www.parlec.com. The company has not only refreshed the appearance of the site to reflect its evolving brand identity, but has also made site-wide adjustments to increase usability and enhance the overall visitor experience. In addition, new application- and industry-based content provides visitors with a more tailored experience. The decision to update its website reflects Parlec’s ongoing commitment to meeting the needs of a diverse customer base. “We serve a wide-range of industries with vastly different requirements and demands,” says Jason Grady, the company’s marketing manager. “It is important for us to exhibit a clear understanding of their individual environments.” The robust Parlec product catalogue remains the foundation of the site, which presents detailed information on an ever expanding selection of tools and manufacturing solutions. The company sees the website development as an ongoing process, and plans to continually update product information and implement the latest advancements in Web technology in order to sustain visitor satisfaction. It intends for the new site to engage visitors as well as become a resource for application-based manufacturing product information. “We’re proud to unveil this new website, as it clearly illustrates our growth and ability to adapt to a changing marketplace,” comments Parlec’s president, Doug Woods. “This is an exciting time for our company, and we look forward to continuing to build upon our success.” The upgraded website was created by Archer Communications Inc., the Rochester, NY–based marketing communications agency that has maintained the site, including providing technical and aesthetic developments and content and database management, since the late 1990s. For further information: Parlec Inc.
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